Toyota and Suzuki to cross-sell their products to each other

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   Apr 11,2022
       

Toyota to Sell Maruti Baleno and Vitara Brezza and Suzuki would sell Toyota Corolla through their dealers

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There has been a new development in the Toyota-Suzuki partnership. The two companies have now signed a basic agreement to supply hybrid and other cars to each other in a bid to strengthen their respective positions in the Indian market. 

Maruti Suzuki India Limited (MSIL) will provide Toyota with the Baleno and Vitara Brezza, while Toyota will supply Suzuki with the Corolla sedan. The cars will be sold by the brand's respective dealerships. As the two companies do not compete with each other in product range, they have agreed to such a partnership. However, there is a possibility of a breakup of such a partnership if anyone carmaker intends to introduce products in other's product range. 

Also Read: Toyota Showcases Land Cruiser Prado at Auto Expo 2018

Earlier, the two carmakers had signed a memorandum of understanding (MoU) to introduce electric vehicles (EV) in India. Suzuki will start supplying EVs to Toyota from 2020. These will be built by Suzuki using technologies provided by Toyota. Both brands are also working on developing sustainable technologies and safety systems.

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