Oracle Red Bull Racing RB19 is unveiled in New York City

Oracle Red Bull Racing has become the first Formula One team to kick off its season in the United States. Oracle Red Bull Racing officially began its 2023 campaign today in New York City, with a live show broadcast to over 30 countries and viewed by thousands of fans around the world. 

After winning the World Drivers' and Constructors' Championships in 2022, the Team created an event that put supporters at the centre of the launch. Fans were given the exclusive opportunity to attend the event in person or stream it on their networks via The Paddock, where Team Principal and CEO Christian Horner and Drivers Max Verstappen, Sergio "Checo" Perez, and Daniel Ricciardo offered one-of-a-kind moments.

The focus of the event was the RB19, with fans receiving their first glance at the 2023 model. Taking the new appearance car a step further, it was revealed that fans would be able to design three bespoke liveries for each race in the United States this year. The "Make Your Mark" campaign, powered by technology from the Team's Title Partner, Oracle, will see fan artwork decorate the RB19 when it debuts in Miami, Austin, and Las Vegas. Christian will preside over the judging panel for the winning livery, which will also feature representatives from Oracle, Bybit, and Mobil 1.

Oracle Red Bull Racing has launched its Castore Teamwear for the 2023 season, and fans were recently given the exclusive opportunity to take part in a Castore photoshoot with Max and Checo.

To bring the celebration to an end, the Team announced that Red Bull Powertrains will embark on a collaboration with the historic American motorsport brand Ford beginning in 2026. Red Bull Powertrains and Ford will collaborate on the development of the next-generation hybrid power unit, which will be used by both Oracle Red Bull Racing and Scuderia AlphaTauri starting in 2026.