Mahindra's BE 6e and XEV 9e to Be Sold through Existing Showrooms

Mahindra is getting ready to launch its new electric SUVs, BE 6e and XEV 9e. Contrary to some of its competitors, Mahindra has opted to sell environment-friendly vehicles through its existing network of car showrooms. The company is also upgrading its showrooms with a new look and special features to promote its electric models as a unique shopping experience for EV enthusiasts.

Revamped Showrooms to Highlight Electric Vehicles

Mahindra will give its showrooms a facelift to market its new "Electric Origin" models. Such upgrades will begin in metro cities and include revamped branding and signage for its range of electric vehicles.

A showstopper feature will be a dedicated EV corner in each showroom. This will feature an inverted LED screen on the ceiling, displaying the brand's logos, with a special logo for its EV models. The space will also display Mahindra's INGLO EV architecture, and the advanced technology behind the BE 6e and XEV 9e SUVs. This new showroom design will give customers an immersive modern experience while retaining Mahindra's traditional strengths in their new electric lineup.

A unique approach to marketing and customer needs

It's the "phygital" journey for Mahindra, where physical showrooms are being merged with digital tools to enhance the experience. Thus, customers can have an online and in-store discovery journey with the new electric SUVs. The new approach is expected to help the customers better understand the features and technologies, along with the advantages of Mahindra's electric cars, in an interesting manner.

It focused on the company's response to the primary needs of buyers for EV, such as longer-lasting batteries, dependability, and security. Tata Motors had dedicated outlets and workshops just for its EVs. Mahindra's plan is to ease the buying process by allowing it to have all the vehicles, and electric models in the same lot.

Also Read: Hero-Zero Electric Motorcycle: A New Era in Performance EVs

Conclusion

Mahindra’s decision to sell the BE 6e and XEV 9e through its existing showrooms shows its commitment to providing convenience and innovation for its customers. The revamped showrooms and focus on technology make it easier for buyers to explore and enjoy the company’s new electric offerings. This thoughtful approach sets the stage for an exciting future in sustainable mobility.

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