Hero MotoCorp partners with Thums Up to create Mavrick 440 Thunderwheels

Hero MotoCorp, the world's largest motorcycle manufacturer, announced a spectacular partnership with Thums Up, the number one Indian home-grown beverage brand under The Coca-Cola Company. Hero MotoCorp has launched the Mavrick 440 Thunderwheels-an exclusive, limited-edition motorcycle putting together Hero's engineering prowess with the adventurous spirit of Thums Up. It is the first of its kind associatio

The Thunderwheels experience

More than just any bike, the Mavrick 440 Thunderwheels is a statement. Designed with bold new colours and dynamic graphics inspired from Thums Up, this special edition of Hero's flagship Mavrick 440 is all set to raise the standards. It has muffler heat shield, stylish alloy wheels that add extra punch to this robust persona. Worth mentioning is that, the special badging and decals give that bit of individuality to the bike.

However, the Thunderwheels gets the Mavrick 440's 440cc single-cylinder engine that delivers 27bhp and 36Nm of torque. The six-speed gearbox also goes well. The version will promise to attract the youngsters with its audacity and peppy performance.

The Mavrick 440 Thunderwheels would reach houses only through a campaign of promotion. A consumer would get the chance to take the bike home by buying and scanning the special edition packs of Thums Up till 15 November, 2024. Such a campaign is really innovative because, besides showing a flavour of the adventurous spirit of both brands, it gives people the opportunity to become part of something extraordinary.

Key messages of the campaign

The launch of the Mavrick 440 Thunderwheels was supported by high energy advertisements. These advertisements featured popular cricket players like Jasprit Bumrah and Rishabh Pant. There is complete capture of the spirit of Thunderwheels in these advertisements-higher energy, bold, and exhilarating.

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It's a game-changer for Ranjivjit Singh, Chief Business Officer – India BU at Hero MotoCorp, who believes that the boldness and zest of the Thunderwheels is praise worthy. Greishma Singh, Vice President Marketing at Coca-Cola India, called it an exciting pioneering collaboration that was finally having an impact on the consumers.

The launch of the Mavrick 440 Thunderwheels has represented the exquisitely exciting liaison between Hero MotoCorp and Thums Up. It represents the ultimate combination of engineering excellence, combined with spirited design, ready to ride out into bold adventure!

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