HELLA presents future concepts at IAA 2019

Presents future concepts at at this year's International Motor Show (IAA) in Frankfurt

"Exceed possibilities" is HELLA's motto at this year's International Motor Show (IAA) in Frankfurt in the New Mobility World area, taking place from 10 to 15 September 2019 (Hall 5, Stand B06). The slogan forms the framework across the three HELLA basic principles "Pacesetting, Passionate and Together". These were introduced last year and represent a bundling of HELLA values. On the one hand, they sum up what has always distinguished HELLA and what sets the company apart from many others. On the other, this triad is intended to express what is most important for HELLA in view of the far-reaching changes in the industry. The 450 square metre HELLA exhibition stand not only picks up on the colour and expression of introduced visuals, but is also structured accordingly.

Experience it at HELLA's stand: Pacesetting Passionate. Together.

 The most important HELLA milestones of the last 120 years are visualised in a "Pacesetting" tunnel. In order to make the "Passionate" principle tangible, two so-called domes have been installed to represent the two mega trends "Efficiency and Electrification" as well as "Autonomous Driving". These consist of four cone-shaped surfaces that create a 360° projection surface. Visitors can literally dive into the respective world and experience the various HELLA products and functions. The third basic principle "Together" is expressed by an open and modern Meeting Place that invites visitors to remain and is intended for an exchange with established and potential partners.

 Efficiency and electrification: HELLA supports all levels of electrification

 In the "Efficiency and Electrification" complex of topics, for example, a concept vehicle illustrates how various lighting and electronics products support the various stages of electrification and operate in the overall system of electric or hybrid vehicles. HELLA is also focusing on its competence as an electronics subsystem supplier, presenting new battery solutions for mild hybrids - Dual Voltage Battery Management System and PowerPack48V.

Autonomous Driving: New styling and functional possibilities

 In order to make autonomous driving more tangible, trade fair visitors will experience a completely redesigned interior in a vehicle. Different lighting solutions support various automated driving scenarios and contribute to customisation and comfort while driving. Body lighting in particular plays an important role in communicating with other road users. In the course of the "Front of the car" approach, new concepts are also being developed for the front of the vehicle, in which lighting and electronic components are seamlessly integrated into the body, thus offering new styling and functional possibilities. High-resolution, digital headlamp technologies contribute to safety while driving, as do electronic products such as radar sensors, LiDAR, camera software, and SHAKE technology – whether in manual or autonomous operation.